Privacy Policy of Laterradipuglia

Laterradipuglia collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

  • Advertising

    • Google AdSense, Microsoft Advertising, Facebook Lookalike Audience and Google Ads Similar audiences
      Personal Data: Tracker; Usage Data

    • Facebook Audience Network
      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics, Facebook Ads conversion tracking (Facebook pixel) and Hotjar Form Analysis & Conversion Funnels
      Personal Data: Tracker; Usage Data

    • Microsoft Advertising Universal Event Tracking
      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • Displaying content from external platforms

    • Font Awesome
      Personal Data: Usage Data

    • YouTube video widget and Google Site Search with AdSense
      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings
      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • Facebook lead ads
      Personal Data: city; country; date of birth; email address; first name; gender; last name; phone number; physical address; Tracker; ZIP/Postal code

  • Platform services and hosting

      Personal Data: email address

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing
      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience
      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager
      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

  • Owner and Data Controller
    Laterradipuglia Srl Piave, 96 Cutrofiano LE (Italy)
    Owner contact email:

Latest update: August 26, 2021

Cookie Policy of Laterradipuglia

This document informs Users about the technologies that help Laterradipuglia to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Laterradipuglia.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.

For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Laterradipuglia uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.

The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.

In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of Laterradipuglia and delivery of the Service

Laterradipuglia uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Other activities involving the use of Trackers

Basic interactions & functionalities

Laterradipuglia uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

  • Tag Management

Experience enhancement

Laterradipuglia uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

  • Displaying content from external platforms


Laterradipuglia uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

  • Analytics

  • Heat mapping and session recording

  • Managing data collection and online surveys

Targeting & Advertising

Laterradipuglia uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on Laterradipuglia.

Laterradipuglia participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Laterradipuglia uses iubenda (identification number 123) as a Consent Management Platform.

  • Advertising

  • Remarketing and behavioral targeting

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Owner and Data Controller

Laterradipuglia Srl Piave, 96 Cutrofiano LE (Italy)

Owner contact email:

Since the use of third-party Trackers through Laterradipuglia cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by Laterradipuglia.

Definitions and legal references

Latest update: August 26, 2021